Thursday, March 30, 2006

PODCASTING

Podcast = “Audio Blog”
  • Internet Radio – early 1990s
  • Podcasting” – September 2004
  • Individuals creating own material
    • Easy & Cheap
    • Democratizing “Radio”
July 1, 2005 = Apple’s iTunes supports Podcast downloads
  • Currently
    • Podcast Alley = tracks 19,000+ Podcasts & Videocasts (May 2006)
    • Feedburner = tracks 47,000+ Podcasts & Videocasts (April 2006)
      • and 1.6 million subscribers
        • estimates audience growth at 20% a month
  • Travel Podcasts
    • Industry News & Sales
    • Personal travel experiences & opinions
    • Interviews
    • Soundscapes / Soundscenes
    • Repurposed Radio Shows
    • “Guerrilla” Podcasting
    • [Education & Lectures]
    • [Music & Comedy]
Podcasting Market “Come to Me” Web -- Instead of “Go and Get It” Web
  • Pushing text, audio & video files to computers & MP3 players (RSS)

  • Podcasting = Narrow casting Opposite of Broadcasting
    • Ultimate Niche Marketing – narrow & devoted
    • Psychographic Community
      • Traditional Radio & TV = Geography-based community
Video Podcast: Vlog - Vodcast - Videocast

1 comment:

Pirlo said...

Hi,

The short form commercials that run on websites are proving to be one of the most effective ways to niche marketing. These video ads are far more superior in comparison to the ads shown on television or broadcasted on radio. These days the potential customers don't have the time to read a large sales letter. Every next person is demanding for quick solutions or services and video advertising is emerging as the ideal platform in getting to the potential customers much faster.